The history of SVENSSON started with basement clubs in the late 90’s in the old parts of Malmö. 2002 the cutting edge SVENSSON MAGAZINE, with a straight forward content and a careful graphic profile, was founded and edited from a small apartment. The magazine paved the way for other inspiring projects like the release of music compilations and organization of art gallery’s. The first SVENSSON shop opened in 2005 and became a combination of creative studio, boutique and gallery. The same year the first pair of SVENSSON JEANS originated.